10 Jun Building Community: Journey’s Rise to Fame & The Online Community
“Alone we can do so little; together we can do so much” – Helen Keller
Community is the basis for everything that we do, and it is the power of community that will propel us forward!
Regardless of what business ventures we pursue, we must interact with others. Whether it be your team, customers, partners, investors, etc., there will always be a point in which we must participate in the community.
I took this photo at a Journey concert in New Orleans, Louisiana Friday June 9, 2017. At one point, the lead guitar player asked us, the crowd, to “light this place up like a Christmas tree.” This was the result.
“Be part of something bigger than yourself”
If he did not understand the power of community, then not only would this incredible scene have been impossible, but Journey wouldn’t have been inducted into the Rock & Roll Hall of Fame or been one of the most commercially successful bands in history.
These musical legends have been selling out shows since the 1970s because of their commitment to and knowledge of their tribe.
Would the same strategies that Journey used to build their audience work for us entrepreneurs?
I would say yes, but let’s dig.
Journey was started in 1973 in San Francisco by former members of Santana’s band, so these soon to be rockstars were already experienced in their craft.
To make the analogy work, these entrepreneurs had failed at least one startup before their success.
After going through a beginning phase, where they were getting funding and the right team together, Journey’s strongest commercial success was between 1978 – 1987. Like Jim Collins says in Good to Great, “first who then what.”
Collins claims that the people on the team are more important than the direction the team starts going in when building a great company, and he suggests “getting the right people on the bus” before anything else.
During the band’s most successful years, they kicked off the era with “Don’t Stop Believin” in 1981. This song (product) is what put Journey on the map and helped them build serious momentum by engaging crowds (customers).
The studio album of this legendary track – that became the most sold song in iTunes history of songs not released in the 21st century – was the band’s eighth and most successful album that reached No. 1 in the Billboard 200.
The fact that the band had released 7 albums previously shows how they had started with an MVP and pivoted until they improved enough to get it right, just like a successful company.
Then, in 1983, they released Frontier, a follow up album that not only killed it in the US, but also got to No. 6 on the U.K. Albums Chart. The band had expanded their product and customer base to another market.
It seems to me that this band was doing entrepreneurial things since their inception. I firmly believe that by studying what successful people and teams of any industry have done, we can discover strategies that can be implemented into our own businesses.
Plus, Journey kicks ass!
They have proved that building a strong community is one of the most effective ways to become successful in business.
However, building an online community is an incredibly difficult process to execute, so I have written a book on how to do it just for you! Click here to grab a copy (pay what you want).
Hope this has been helpful.
Let’s build a better world together,